Joann van den Herik, the 19 year old cousin of Gigi and Bella Hadid, has been unveiled as the new face of Debenhams's lingerie campaign, promoting the retailer's Gorgeous collection.

Herik took to Instagram to share the news, posting 'I'm excited to announce my first campaign ever!!!!! And the best part: MY BODY ISN'T AIRBRUSHED OR PHOTOSHOPPED IN ANYWAY!!! Thanks to @debenhams for giving me this opportunity and making my dreams come true ❤️ I'm so happy I can spread my body positivity through this campaign'.